• In a nutshell, what is this workshop about and who is it for?

    This workshop is for you if you’re looking to attract clients and audiences who will value you for your voice and artistic style – no matter where you are in your career. We guide by working with you to create personal, thought-provoking personal projects for your portfolio.

    I find that it is especially helpful for shy artists – especially if you also identify with any one of the points below:

    • Self-taught artists who don’t how to get started, but would like to create art with confidence.
    • Art and illustration graduates who are not confident with their portfolio, or have not been successful in finding clients with their current portfolio
    • Mid-career artists who may already have clear styles, but is tired of being pushed in various artistic directions by clients and now find themselves lost when it comes to figuring out what’s next.
    • People who want to create their own work, tell their story and find their place in the world through art.

    “After hearing all the hype about another popular art/illustration course online and the comparison envy everyone was going through, I really didn’t want to subject myself to something like that. This class did NOT have the same competition feel I was worried about.”

    Author's imageNicky Ovitt, USAnickyovitt.com

    When does the workshop start? And what if I’m traveling in the next few weeks? What if I miss submitting an assignment on the forum?

    The first segment of the workshop will be released on Monday, 12th November 2018. We know that you’re busy, and we’ve factored that in! If you’re traveling or preparing for a huge life event (like getting married, moving across states, etc) you don’t have to worry because you’ll get lifetime access to the class, plus a one-year access to the forums and Amy’s guidance if you opt for the Premium version. You’ll get to go over the course materials wherever you are, at your convenience!


    I’m not sure I’m ready right now. Will you be offering this program again in the next few months?

    No one is ever ready. The timing isn’t right. You’re busy! We get it.

    But if you find yourself asking yourself – what if I took this workshop – and imagine the possibilities: the time and money you could have saved from another wrong turning, the lessons learnt that could take you further, or that head start that you’ve been waiting for all along. If you want to join the workshop, please consider doing so now. We don’t have future dates planned as of now (I usually only run a program once a year), and the current pricing is only available for this session – unfortunately we are not able to guarantee that it will stay the same when we offer it the next time.


    I took your flagship course Work/Art/Play before – I want to know if it’s different or will I learn new things?

    This workshop is based off the first module of Work/Art/Play , so while basically we’re heading in the same direction in the end, we’ll talk a bit more in depth about it through process and exercises. This class offers a more personal approach, with critiques happening in the forum. I’ll also be with you as we go through every small step of the way, to make sure you can focus on your personal style and story.

    If you’re a WAP alumni, I think it’s a great course on its own to take on because this will allow you to really dig deep and work on that personal project for 5 weeks, where I’ll be guiding you every step of the way.


    What if I don’t participate in the forum? Would my enrolment fee be wasted?

    The forum will be one of the highlights of the workshop as Amy will be working with you one-on-one in a group setting. What this means is that we’d like you to get the most out of your hard-earned money, and the way to do that is to participate in the workshop as much as you can. Post up your progress, comment on your group-mate’s work, and ask Amy anything – we want to make it a small, cozy, tight-knit community for the duration of the workshop.

    However, if you don’t participate, all is not lost. You’ll still get the materials – videos, audio and PDF summary of the class, etc. However, you’ll be missing out on the most valuable thing on offer: guidance and critique from Amy and also learning from your peers as well.


    Do I need to have a background in art or illustration to participate?

    We think that illustrators and artists who already know some of the basics would benefit the most from this workshop, but if you’re a self-taught artist who has a personal portfolio or a series of work ready, then this would be perfect. We ask that you have sketchbooks with past work at the very least, because then you’ll be able to see what you’ve done so far and take it further.

    “Amy can work with you no matter where you are in your business. She is SO easy to talk to and very responsive.”

    Author's imageRebecca, USAdeutschemexicana.com

    Will you teach me how to create my “brand” by the end of this workshop?

    No. Branding itself is a big subject, one that we’re not covering in totality. We believe in getting to the root of things to work from the ground up. So when it comes to creating your brand, it’s going to be an extension of your strengths and personality – the latter is something that we’ll help you discover in the workshop.


    What if I’m a more advanced artist? What if I already have an online portfolio with a regular clientele and fans of my work? What more can I learn from you?

    If you’re very certain about your style and voice – and are happy with it – I’m not sure if I have anything else to offer you (and I’m sure you wouldn’t have read this far!) But if you’re not and feel that you’d like to achieve more, then this class might help you understand, dissect and perhaps even evolve your current style to be in line with what you’d like to achieve through the creation of personal projects. A big part of the class talks about creating work that’s personal, so if you’re ever tired of creating work purely for clients and don’t know how to begin creating work that reflects your style and ideas – then this is a great class for you.


    Wait a minute, I just want to be an illustrator. Why should I have to work on my own ideas when I’m busy illustrating for others?

    If you’re content on creating work for others, that’s perfectly fine! A lot of artists have mentioned that it was tough getting work, as competition can be tough in the visual design arena. Some of them have even taken on jobs that they’re not thrilled about, just to ensure that their name stays on the list in case a future job opens up. I don’t know about you, but I’d like the option to say yes to things I really want to do, and the option to say no to things that I’m not excited about. Acting on your own ideas and bringing them to life is a big part of it.

    In the digital era where everyone is reachable and where talent is everywhere, I don’t think that artists should wait to get picked. They have to be proactive to show the world what they stand for (and not just what their work looks like). By concentrating on your own projects alongside your client work, you’ll be able to work on things you’re excited about. And that can translate to creating opportunities for yourself in the future as you’ll be able to find like-minded clients and fans who love you as much as your work.

    “Work / Art / Play is fantastic for artists/designers/illustrators after they finish their formal education. It’s tricky being released into the real world, some people do really well, others find it incredibly difficult. I think this class is super valuable in that it gave me loads of encouragement to pursue the things that are dear to me!

    Instead of being focused on the outcome of my projects, I’m more focused on the process. This gives me great joy and makes me less anxious about where my work should be. I also feel like I have a better understanding of myself within the world of illustration and can create without feeling like I’m trying to measure up to an arbitrary standard.

    What made Work/Art/Play so different from other online courses offered out there is that it’s so real! Being true to myself was never stressed in design school, and I think this is so incredibly valuable and I never gave it a thought before.”

    Author's imageMichelle Weremczuk, Canadacargocollective.com/mrwdesign

    I reside in South Africa / Netherlands / Singapore. Can I still participate in the workshop?

    Yes you can! Our workshop is conducted fully online, and is accessible wherever you are in the world. You only need an internet connection and a computer/laptop/tablet/phone to access the class.


    How will you teach me online? 

    It’s done through a combination of video lectures, weekly assignments and feedback through a forum, and meeting up via video with your group at predetermined times to discuss and work through the entire process from start to finish.


    How many hours should I put aside a week for the class?

    It all depends on the individual. We advise students to put aside anything between 4 to 6 hours a week to process the materials and comments/suggestions given in the course of the workshop.


    Ok hang on a second. You’re going to deliver the materials online. I’ve never taken an online workshop. How does it work?

    The workshop is fully run online in a private student-only accessed area, which means that all you need to join in is a laptop/computer/tablet/phone and a working internet connection. We’ll use email to stay in touch and to inform you when a new module is released or when chat time rolls around, so that you can head over to the private website for you to access them. The website loads beautifully on whatever devices you’re on, and all class materials are fully downloadable.


    Will there be individual critiques?

    Yes there is! Individual critiques will all happen in the forum.


    How long will the class run?

    The class will run for 5 weeks from 12th November to 15th December 2018.


    Will I have access to the class/forum after it ends?

    You’ll have lifetime access to class materials for whenever the class is still available, and we will notify you of any changes or interruption in service in advance; for example when we’re setting up the classroom for the next session, or before we archive the materials to make way for a new, improved version.

    The forum however, will be reset after a year (depending on when the next class will be) – it’s like wiping the slate clean for our next round of students. We’ll let you know in advance when that happens so that you’re able to save what you need.


    For the bonus that includes a 1 year feedback from you in the forum – would it include feedback for more than one project (like a new project idea that I come up with after the workshop), or just the one project that we start/work on during the workshop?

    The 1-year feedback will include feedback for the project we’ll work on during the workshop, as well as any other projects (as many as you can manage!) that you decide to come up with after the workshop ends. Think of it as gaining a mentor for your personal projects for one whole year!


    Will it work for me? I’ve joined other classes/workshops but I didn’t see results.

    When it comes to learning, I believe that the teacher has as much responsibility as the student. I take great pride in designing, researching and coming up with a syllabus where students (both offline and online) can experience results. A teacher’s job isn’t to merely throws lots of information and research at you – no one wants to wade through a wall of text and video – even if the materials are good. (I bet that you’ve bought online classes that you never looked at again – because I sure have!)

    A teacher’s job is to make sure that you can apply what you’ve learnt, and to catch mistakes and errors as they happen so that they can guide you on the best ways to solve a problem. It’s never just about information – what’s important is the process and result that comes from having a good teacher-student relationship.

    Having said that though – what you’ll get out of the workshop will be as much as you put in. Just like you can’t expect to get thin just by buying a treadmill – you need to jump right on it to actually see changes.

    You don’t learn just by seeing – you learn by doing. By creating a personal project, you’ll be able to combine your personal style and voice to create impactful projects. While the contents and exercises will be fun, what is priceless in this class will be Amy’s hands-on guidance, critique and support.

    The assignments given are tailored to help you get the most out of the class, and is part of a sequence that I’ve designed after a few years of teaching (in real life, with real students!) to help you create and see your work in a different light.

    Creating a great personal project isn’t just about random stumbling and lucking out. There’s a formula to all this, and I’d like to show you how it all ties in together.


    What if I don’t like the workshop. Do you have a refund policy?

    Yes we do! My aim is to help you understand and discover your style and voice through personal projects. So I’m inviting you to be a part of the class, and see if the class if right for you within 14 days. If you don’t like the way I teach, or the sound of my voice, or if you’re not happy with the results you’re seeing, I’ll happily refund your money. The bottom line is: if you’re not happy, I don’t want your money.

    “The money back guarantee really sealed the deal for me signing up and spending my money on the course, I felt comfortable knowing that if the course did not fit my expectations I could leave… of course once I started I realized how great it was!

    Thank you so much Amy for putting yourself out there and starting Work/Art/Play! Please know that you have personally impacted my life for the better!”

    Author's imageAimee Sicora, USAaimeesicora.com

    Important: To be eligible for a refund, you must let me know by 26 November 2018, 12am EST, and I’ll happily refund your enrolment fee 100%.


    Who should not take this workshop?

    • Artists who are unwilling to share their story or to dive deep into their personal experiences – a big part of this class is diving into them so that you can identify your strengths.
    • Those who do not wish to take the time and effort needed to create a personal project and/or work on their portfolio (just purchasing the course isn’t a magic bullet!)

    Why don’t you just give away this workshop for free?

    Perhaps you’re thinking if I really wanted to help people then I should just give away stuff for free. I have nothing against giving people stuff for free – I do it all the time and I’ve been doing it for 10 years.

    Knowledge is free. Fire up Google and you can find everything, anytime, about anything under the sun. There’s so much information – but it’s unorganized. What works? What doesn’t? How will you know? What’s valuable (and harder to find) is someone who can give you constructive feedback. What I’m offering is the skill to create impactful personal projects and gain confidence in a very short amount of time. Much shorter than if you had to do it alone. Because when you go at it alone, it’s either you’re too busy, or you don’t know what to do, or you are not happy with what you did. So before you know it, it’s been 2 years, you may have learnt a few things along the way, but you’re not progressing as much as you’d like.

    So what’s so special about this workshop? For one thing, I’ll be working alongside you. Not in front of you. That means I’m not just throwing information at you. I’ll work with you on your own personal project like how I did with students in real life, and that takes a lot of time and effort.

    Wouldn’t you want to be reimbursed for your time and effort too?


    Are you saying you’re offering me a shortcut to success?

    No, it’s not a shortcut to success. If you ever find someone who promises you that sort of thing, RUN FOR THE HILLS.

    Like I mentioned before, I can’t guarantee success because the definition of success is different from one person to another. What you will take away from this class is skill. The skill to create and recognise opportunities for yourself, so that you’ll have the confidence to build your business one step at a time, while having fun along the way. It’s like gaining a superpower.

    I’ll add another caveat: You will get as much out of this class as much as you put in. Once you set a deadline, then we can work towards it.

    Remember, it’s what you do with the skill is what counts. I’ll be here, but you’ll need to do the work!


    Will you touch on the technical details of creating art/illustration?

    No, we will not be touching on techniques for creating art and illustration, but we will focus on bringing out the best of your work. Ultimately, you’ll be able to tell your personal stories and create works that will reflect on your style and voice as an artist; making it clear to prospective clients and fans who you are.

    “Work/Art/Play’s modules are unique in that it taps into the deeper meaning of creating meaningful art and how that is shared with your audience.”

    Author's imageAgnes Schugart, Canadaagnesschugardt.com

    What materials would I need for class?

    Here are some items that you would need for class:

    • Your old sketchbooks for reference + exercises
    • A current or new sketchbook
    • Computer with a working internet connection to access the class
    • Drawing/painting materials – you can work with what you have, or get materials that you wish to work/experiment with
    • A computer with digital painting software (Adobe Photoshop/Illustrator/Procreate on iPad, etc) if you like to work digitally

    Will you be offering Work/Art/Play again? I saw the testimonials and I’m excited about that class!

    I’ve got great news for you.

    This is part of the Work/Art/Play class! It’s the first module of the course, which has been revamped and updated in terms of content and how its delivered.

    After teaching Work/Art/Play a few times, I noticed that students had to deal with a lot of amount of information in the original class (which can sometimes lead to overwhelm). While most of them loved the content and we’ve changed some lives in the process, I’ve decided to completely redesign and build the modules so that I can go even deeper to focus more on each step, and dedicate more time to students individually.

    For me, the point isn’t to throw a lot of information at you (heck, anyone can do that – and not surprisingly, most people do) – I want you to learn skills so that you can put them to good use. That’s why I believe it’s important to break it down to actionable steps instead.

    So essentially, this class is the first module of Work/Art/Play, expanded into 5 weeks from the previous one week. So you’re in for quite a treat!

    Other modules within the Work/Art/Play program will be offered in the future – watch this space!


    What will I get at the end of the workshop?

    By the end of the workshop, you would have created a personal project of your own to add to your portfolio. You’ll also learn more about yourself, in terms of style and voice – and how to best use your strengths to attract the right clients for yourself.

    You already have what it takes in you, and what I’m here to do is to help you kick-start the process so that you’re on the right track. I’ll guide you by critiquing you and giving constructive feedback that will save you lots of time and mental anguish in the long run.

    By the time you finish the course, you won’t just have packaged your artistic style and voice in a personal project that you can be proud of, but you’ll learn more about yourself as an artist. You’ll be able to move ahead with confidence – whether you’re initiating your own projects or even finding new clients who would be able to appreciate the work you want to do.


    Got a question that we didn’t cover? Email me at amy@pikaland.com and I’ll help you out!

    While we don’t have testimonials for this workshop yet as this is the first time it’s been offered, we do have students who have plenty to say about our past program, Work/Art/Play (click here to read them).  

    Ready to sign up? Click here!